YCN & Thirsty Planet Talk

You Can Now - Since 2001 is a curated creative network who host a huge amount of events in their space in Brixton London, their network is very substantial and its members include;

Alice Bowsher - Illustrator
Carol Sachs - Photographer - Converse
Jack Hughs - Illustrator
Patrick Fly - Graphic Designer

YCN use the slogan 'Connect, learn and do new things'

Brands;

- Lush
- Arsenal
- Green Peace
- Adidas

How do YCN Help brands?

YCN link brands with creatives who will help them with branding or campaigns saving the brand from having to look through hundreds of choices, YCN creates simple connections between brands and handpicked creatives.

Connecting people with new clients as well as hosting learning and development events with creatives and professionals. Hosting mixers and contextual/ inspiring/ educational talks.

YCN Student Awards -
Forward thinking Brands Judged by companies who set the brief without bias.

Advice - Get all ideas out on paper
competitive market research

DO NOT BE LIMITED BY THE BRIEF.


Thirsty Planet - 
Talk by Nicky Cain - Marketing manager of Harrogate spring - Thirsty Planet

Harrogate spa is the original British water, first bottled in 1740. regarded as the home of British Water, in 2007 they started the 'Thirsty Planet' project which would raise money for famished families around the world, particularly Africa, in 2010 they had raised 1 million for the project and now in 2017 they have raised there 2nd million, so far bringing clean fresh water to more than 1.35 million people whilst also guaranteeing a fixed donation with every bottle which allows a sustainable delivery program. Thirsty planet is responsible for producing their products in the most environmentally friendly ways.

Emphasis on Position - Worked with ASDA in 2007 yet with the price of water rising and financial reasons on ASDA's side the partnership ended. Thirsty planet only work with companies and brands which carry the right ethos and message.

Thristy Planet would like to see their brand compete with other regular water brands. Though they're a charity brand they want to be seen to be just as good as brands such as Buxton, Strathmore ETC.