Sunday, 11 October 2015

OUGD402 - Study Task one - Getting to Know People. 08.10.2015

Our task, in groups, was to research into one of 12 Graphic Design studios from around the world. Our group was given Sagmeister and Walsh. Sagmeister and Walsh is a small design firm whos work consists of films, commercials, books and also creating identities for a huge range of clients. 
The firm consists of four creatives, Stefan Sagmeister, one of the cofounders, is an Austrian born Graphic designer and typographer who has worked with an impressive range of clients from musicians The Rolling Stones and Lou Reed to the famous Guggenheim Museum and has had his work exhibited across the world in America, Europe and China, to name some.
Jessica Walsh, the other cofounder of the firm, is an American born Graphic designer, Illustrator and Art director, her work has one multiple awards for her work from the Type Directors Club and SPD.Zipeng Zhu is a chinesse born designer, Illustrator, Animator and art director.Molly Brunk is an art director and projector manager at the firm, she makes sue everything runs smoothly.

They are based in the Flatiron District on 900 broadway. This was a hot bed for creative proceeding world war one due to shops and shoppers moving up town making way for cheap loft spaces, galleries and photography studios and earning the name the photo district.It was gentrified in 1985 with new restourants and nightclubs opening who renamed the area the Flatiron district which is what it is still known as today.

What Do They Do: 

• Advertising• Art Direction• Branding & Identity• Consultancy• Concept Development 
• Content Development 
• Commercials• Curation• Design System• Environmental Design
-Website Design
• Event Design• Exhibition Design • Film/Video• Furniture Design • Identity• Interactive• Naming• Print• Packaging• Signage• Writing 


As a design studio their main roles as creative directors are to manage and delegate design roles within a creative project. They tend to be the leading roles within projects collaborating with photographers, directors, designers etc.
They also take part in self initiated projects where they take a more hands on approach to the design aspects of the project. They optimise the use of social media using platforms such as Instagram, Facebook, twitter and behance. 


I think what makes Sagmeister and Walsh unique is there use of bright play full colours in their work which almost reminds me of 60s pop art. This is probably influenced by Stefan Sagmeister who has worked for 60s – 70s style bands such as rolling stones, the talking heads and Lou Reed ect. I think the best example of this is their Aizone Campaign FW15 as you can see this quirky playful style is reminiscent of a pop art style. 


Other Studios-

AHxHA Studio-

Studio based in Lisbon, Portugal founded by Carolina Cantante and Catarina Carreiras, friends since university, in 2011. They don't focus on flat or 2D design, mainly working on 3D and installation pieces. They say they are a very personal company and will give 100% to the client. Whilst taking on some commercial work they do many Independent projects with there work and style being very geometric, minimal and abstract. 

Hey Studio - 

Small studio started by Veronica Fuerte in 2007, based in Barcelona. Specialises in brand identity, illustration and editing. Hey studio has a very minimalist style and use a unique colour pallet. The work they produce is very typographical and inventive. Clients include Coca Cola and Oxfam.

Hey Days - 

Norwegian based Design firm consisting of six designers who specialise in Visual Identities and also Logo design. They 'Like to challenge the established truth' very creative and experimental in their work, which is usually very minimalist in form. Hey Days use a range of social medias to advertise and showcase there own work.

Lust - 

Design studio formed in 1996 in The Hague, Netherlands. Lust work a lot with basic key graphic design processes such as print screen and book binding, yet also keep there work experimental and abstract. Working with a range of materials and digital software, they also try to combine the two with very post modernist/ David Carson-esque results.

Studio Dumbar - 

Started by designer Gert Dumbar in 1977 in the Netherlands, they are an internationally known firm in Graphic Design. Studio Dumbar Focusses on online branding and believe there work should be 'Passion over profit' and to provide use for there designs rather than designing just for financial gain. Dumbar has an international market and has studios in South Korea and china. The company take on many internships each year and are always looking for new talent and inventive new design techniques. There style is very abstract and geometric, with Gert Dumbar himself saying "Our style is that we don't have a style". 

Build Design studio -

Build was started in 2001 by Michael and Nicky Place, in London yet in 2015 moved to Yorkshire. Build focus on Branding identity, usually for large scale companies, having done work for Nike and Microsoft. They work with advertising and keep there designs very typographically based and follow a simple colour pallet of usually 2 or 3 colours. The company now consists of just 4 designers.

Elmwood - 

Formed January 1st 1997, Elmwood are brand design consultants who have created there own design tools to form there work, and who believe in sustainability through there design. Elmwood is a developing enterprise spreading from commercial work to having there own tea and beer brands which started as a personal piece of work. Elmwood has studios around the world in places such as London, New York, Singapore and Leeds.

Bleed - 

A multi-disciplinary Design studio based in Vienna, an award winning studio with the ED award under there names. They are formed of designers from different cultures, so there portfolio of work varies. Working on some interesting designs such as the Monier, an office building in Oslow where they created branding for using the shape and size of the windows on the building, Bleed believe everything should be relevant and inventive.

Face -

A super-modernist design firm formed in Mexico in 2006 by Rik Bracho and Ricardo Tefeda, the company is built up of ten creatives. They work mainly with local cultural organisations but have worked on commercial projects such as the rebranding of MySpace, a social media site and also done branding for clothes shop Size?. Face believe that simplicity work and that there work should be honest branding that will stand the test of time. When Face want to take on a new client they give themselves a checklist of how to work and also give the potential client a page of questions calling it there homework so they know what they want.

Dessein - 

Studio Started in Perth, Australia in 1987 by Geoff Bickford and Tracey Kenworthy. The studio focusses on Branding signage websites, and follow a flat simplistic type focussed design style while also incorporating in illustrative design too. There staff is formed of designers from many different international backgrounds which they feel gives them a very individual and new style compared to there competitors.

Wolff Olins -

Designers Michael Wolff and Wally Olins started the firm in 1965 and are seen as very influential in there field, with the firm still taking on huge jobs not, one being the branding of the 2012 London Olympics. The studio boasts its own school and have studios in London, San Francisco, New York and Dubai. The firm believe in positive social impact and developing Brand Experiences.


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